A custom Lambo with street art design is the first to be authenticated on the Salesforce Blockchain.
A one-of-a-kind Lamborghini Aventador S with a custom street-art paint job is on show at the 2019 Monterey Car Week in California, Aug. 15-18. The vehicle will be the first Lamborghini to be certified through a pilot project using Salesforce Blockchain to protect the car as a work of art.
Automotive art meets street art
The Aventador S represents a fusion of the automotive art of Lamborghini, coupled with the distinctive street art of rising star, Skyler Grey. Nineteen year-old Grey is one of the youngest street artists to be represented in museums and international art fairs. He also made the Forbes “30 under 30” list of most influential artists worldwide in 2017.
Head of Marketing and Communications at Lamborghini, Katia Bassi, commented:
“Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art.”
Blockchain and Lambo make things official
Lamborghini has long been associated with Bitcoin. It is one of the favorite purchases of those who have already made a Bitcoin fortune, and features in the cry, “When Lambo?” from those impatiently waiting for it to moon.
So it’s about time the car maker displayed some love back for the blockchain technology behind it.
The car is part of a pilot project called “Lamborghini Sicura” (or “Safe”). It has undergone a process of authenticity certification, making use of Salesforce Blockchain to guarantee data security and integrity.
The system aims to protect against counterfeiting, along with certifying all information related to the vehicle. It should also ensure an increase in value for all the stakeholders.
Since launching in May, Salesforce Blockchain has seen a variety of use-cases, including the recording of academic records by Arizona State University.